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Integrated Media

In this new 2-year laptop program you will learn to produce professional-level digital media projects in 6 semesters of study.

The Integrated Media Program is designed to introduce the latest technologies related to audio, film and video production, graphic design, gaming and animation while providing a foundation in design concepts. You will design and produce websites, short videos, games, 3D models and animations, for use on industry standard computers and mobile devices.

Through applied research, critical discourse and self-reflection you will engage in creative problem solving. You will learn about communications for visual artists, art history, drawing, and 2D/3D design. Assignments create a portfolio that celebrates the power of your imagination.

To be admitted to this program you are required to have:

• A portfolio and a postsecondary certificate or diploma in a related field or equivalent experience.

Click here for more information on how to apply. 

You will be working with celebrated instructors in fully-equipped studios, Apple computer labs and classrooms. Coming here, you will learn first-hand why Fredericton is a Cultural Capital of Canada. The galleries, boutiques, universities and many cafés make the college’s downtown location an inspiring and supportive learning environment and an ideal place to obtain an education in the visual arts.

Click here for more information on this program or to enjoy an on-site tour of our facility. 

Areas of Study
• Digital Audio
• Digital Video
• 3D Modeling and Animation
• Post Production
• Web Design and Programming
• Game Development
• Media History
• Promotion and Marketing
• Portfolio Development

Career Possibilities
You will be prepared for employment as a web designer, editor, compositor, 3D modeler, and game developer or self-employed as a freelance designer.

Targeted Job (including NOC codes)
• Graphic Arts Technicians (5223)
• Audio and Video Recording Technicians (5225)
• Other Technical and Co-ordinating Occupations in Motion Pictures, Broadcasting and the Performing Arts (5226)
• Support Occupations in Motion Pictures, Broadcasting and the Performing Arts (5227)
National Occupational Classification (NOC)

Articulation Agreements
Graduates receive two full years credit towards a Bachelor of Applied Arts (BAA) at the University of New Brunswick. Click here for more information. 

Diploma - Integrated Media Course Descriptions

Semester 1

Digital Imaging for Graphic Design
In this course, students create artwork by investigating the basic tools and techniques used in creating pixel-based imagery. They learn to acquire and create digital imagery on their own through the use of digitizing devices such as cameras and scanners. In addition, they learn to control the technical aspects of the digital image by formatting images for various purposes and media destinations while exploring the creative possibilities that pixel based imagery provides.

Digital Illustration for Graphic Design
In this course, students create imaginative illustrations with the basic tools and techniques used in creating vector based digital imagery. Emphasis is on controlling line quality as well as the tonal, color and textural characteristics of graphic objects. In addition, they explore the context and purpose of the illustrative work by combining images with text based elements and adjusting the physical form.

Multi Media: Time and Motion
In this course, students study basic animation concepts using 2D imagery to create a variety of animation projects. They learn how animation and motion can be used as elements of digital media design by introducing movement, keyframing and tweening within several technologies. As well, students analyze contemporary, digitally created animation.

Design for the Moving Image
In this course, students learn the technologies and techniques to add elements of time and motion to their work while concentrating on issues relating to the interrelationships established over time. They learn to operate lens media technologies that capture time based imagery and to apply the principles and elements of design in their viewfinder based compositional studies.

Website Fundamentals
In this course, students learn the fundamental concepts of web site construction and design such as Hyper Text Markup Language (HTML) and Cascading Style Sheets (CSS). They properly format and process imagery as they explore the integration of imagery into their web designs. Students are also introduced to the web design planning process as the sites they build become more complex.

Audio Production from the Narrative
In this course, students are introduced to the basic concepts of telling stories and/or conveying messages using a range of audio technology. They create original music and soundscapes using layers of recorded audio clips. In addition, students write and produce an audio presentation that utilizes sound effects, over dubs and multi tracking techniques.

Communication for Visual Artists
In this course, students tap into the world of social media, in the form of blogging, to initiate their professional communications. They create an online archive of professional documents including digital images of their work, biographical information and artist statements. Learning activities are designed to enhance student’s confidence providing skills to critically, concisely, and competently evaluate their artistic work and the work of their peers. Students write responses to pertinent topics and in so doing learn to communicate their ideas about visual art. In addition, they become acquainted with the steps to apply for a relevant scholarship.

In semester one, students choose one of the following electives:

Directions in Drawing: Traditional and Contemporary
In this course, students expand their observational abilities and drawing skills. Initially, they engage with traditional principles of spatial and compositional organization, and then explore a variety of material-based approaches to expressive drawing. In addition, students explore new directions and interpretations by examining work of significant contemporary artists through guided self-directed projects that align with their personal sensibilities.

Life Drawing: Structure and Form
In this course, students enhance their capacity to see, interpret and draw the complex three-dimensional form of the body. They develop their ability to draw the life model with attention to proportions, shape and general anatomy. Students increase facility with essential strategies such as gesture, massing, mapping and sighting as applied to figure drawing. In addition, they address expressive and intentional strategies in depicting the human form.

Watercolour: Exploring Water-based Materials
In this course, students make paintings, largely from observation, using the traditional techniques of watercolour, gouache and inks. They become familiar with the properties of various materials, tools and methods of handling them. In addition, they engage in painting exercises that address issues of colour and formal relationships of visual art with an emphasis on stylistic concerns. Students also experiment with mixed media collage and various other directions.

Approaches to Drawing: Style, Materials and Techniques
In this course, students produce drawings, as a means to communicate relevant concepts, through the application and exploration of various styles, materials and techniques. Basic visual principles are re-examined as abstract concepts capable of conveying information. Assignments focus on composition, expression and the development of personal imagery and reference material for the purpose of communicating ideas.

Semester 2

Introduction to Typography
In this course, students explore type by creating designs that utilize type as both a communicative device and as visual image. Through a series of projects they acquire a fundamental understanding of how to design and construct letters, create designs with type and use type as image. In addition, they examine the history of typography and explore contemporary trends in the world of type and type design.

Post Production Techniques
In this course, students study and practice video and movie post-production techniques including sound and picture editing, motion graphics and visual effects. Concepts such as colour grading, compression and working in 3D space are introduced through a series of exercises before the students start to work on their own material.

Multi Media: Time and Motion
In this course, students study basic animation concepts using 2D imagery to create a variety of animation projects. They learn how animation and motion can be used as elements of digital media design by introducing movement, keyframing and tweening within several technologies. As well, students analyze contemporary, digitally created animation.

Web Site Design
In this course, students apply design concepts to their web sites using more advanced CSS (Cascading Style Sheet) constructs to control the layout of their pages. In addition, they include elements such as audio, video and animation in their pages as well as more advanced interactivity.

Creating from the Visual Narrative
In this course, students are introduced to the concepts of video and digital film technology to produce group and individual projects that are delivered on DVD and the web. Beginning with production planning, they work with images they have created and learn to emphasize composition, control light, camera use and editing skills. In addition, students learn the rules and language of working on a professional set.

Media History: From Muybridge to the iPad
In this course, students explore the history of dynamic media and its pivotal role in defining a modern aesthetic, cultural development, and political perspectives. They focus on the people, events and technological developments that have transformed digital media into its current form. Students learn how the first moving images progress to the latest digital technologies to understand the dissemination of digital content and its impact on contemporary society.

3D Design: Shaping Space
In this course, students combine a wide range of materials to produce projects that explore both spatial relationships and the broader world of “design.” By engaging in lectures and discussions that examine the theories of historic and contemporary 3D design, they develop a design aesthetic which is accompanied by research and documentation. Combining various aspects of “the making of objects,” students are encouraged to use mixed media, and materials from their own disciplines, emphasizing peer presentations and critical visual analysis.

Semester 3

3D Construction Techniques
In this course, students learn to create computer based 3D models and animations for a variety of purposes, including print, web and DVD. Using industry standard tools, basic modeling techniques will be covered, as well as texturing and lighting for a variety of styles. Students will learn to control the virtual camera, and to render both still and animated output. Basic key frame animation will be introduced, as well as more advanced tools used to create more natural motion.

Interface Design
In this course, students analyze and learn how to use the screen environment to design typographic, iconographic and metaphorical interfaces for presentations, web interfaces and content pages, as well as DVD, gaming and software menus. They concentrate on design theory and compositional issues relating to the uniqueness of this layout medium and environment.

Digital Movie Production
In this course, students study and practice video and movie production techniques including advanced lighting, camera work and visual effects. Workflow, communication and teamwork are emphasized as they work as crew on each other’s shoots to create material for commercial and documentary productions. In addition, students work together to shoot a music video.

Semester 4

Structure and Content: Promote and Package
In this course, students will look at the process of composing with text and image within a two dimensional space while they learn to design the printed materials that are common to most digital media projects. Students will first learn basic software functions that control document form and format, as well as typographic and image control. Students will then learn to apply a set of rules and guidelines that will ensure good layout design and compositional choices. Students will learn to apply a thought process and to apply a set of rules and guidelines that will ensure good and safe layout design choices.

3D Design and Production
In this course, students learn sophisticated 3D modeling, texturing and animation and apply these techniques to create material for print, web, games and video. Advanced lighting techniques are used to produce photo-realistic images that can blend with photographed images. Components created in this course will be used as elements in other courses such as Motion Graphics and Compositing, Multi Media: Gaming and Instructional Design and Mobile Application Development.

Multi Media: Content and Interactivity
In this course, students will be introduced to 2D vector graphic animation. Students will study animation concepts using 2D vector images to create a variety of animation and interactivity projects. As well, students will analyze contemporary, digitally created 2D vector animation.

Web Site Programming
In this course, students build on the material learned in Web Site Design. Students study advanced Web development and programming using PHP to populate their site with information from databases and in addition to use basic JavaScript to provide advanced functionality. These concepts are used to enhance their own web sites as well as to work with clients in developing advanced sites.

Advanced Post Production
In this course, students fine tune their video productions with advanced grading, editing and production audio. They explore possibilities by combining design skills with animation and motion graphics in the creation of animated visuals and titles. In addition, they include an audio component in surround sound, editing voiceovers, creating soundscapes and applying foley effects to their soundtracks.

Critical Issues: Culture, Context and Perception
In this course, students explore philosophical, moral and ethical issues that one might encounter as a designer. Since the introduction of digital technology, design has undergone a radical transformation and grown as an artistic community in size and scope. Design has its own distinct history, critical discourse and theory and is only now beginning to reach maturity. Through research, discussion, presentations as well as studio projects, students investigate and analyze some of the increasingly complex issues that confront designers.

Preparing for Professional Life
In this course, students learn basic skills to present themselves effectively and professionally in their discipline. They create a personal toolkit by becoming familiar with business vocabulary, elements of business planning, the essentials of what makes a great employee and how to be an asset to a prospective employer. Students enhance their presentation skills and build confidence in public speaking. In addition, they investigate a business by analyzing their products, location, marketing strategies, etc, a process which further clarifies their career path.

Semester 5

Text, Image and Meaning
In this course students create typographic and image based artwork by exploring the complex interplay that occurs between text and image. Students examine techniques and methods of combining type and image that illustrate how they can function as a communication device, a visual idiom, or both. In addition, students analyze how text and image alter and transform the meanings of one another when placed in either a supportive or conflicting relationship.

Mobile Application Development
In this course, students learn the skills to design and integrate various digital media types for use in mobile devices. Through group activities, students will learn about this rapidly growing international industry. As the demand is high for these skills, this course is specifically designed so after successfully completing the course, students can either find a place in the expanding industry or take the entrepreneurial route and publish their own titles.

Multi Media: Gaming and Instructional Design
In this course, students design and build games and instructional modules that can be delivered via the web or to an enabled mobile device. Through various assignments students gain a working understanding of Flash, HTML5 and CSS technology. Students are required to utilize their creative abilities by solving conceptual and practical issues inherent in the development of games and Instructional Design (ID).

Web Site Mobile Development
In this course, students create individual online portfolios. Through a series of assignments students learn the unique qualities of HTML5, JavaScript, AJAX and other current web technologies. By comparing and discussing the differences between these technologies, students learn how these qualities are utilized and applied in web site development.

Motion Graphics and Compositing
In this course, students alter reality as they integrate virtual imagery with live motion video in the creation of fantastic visual effects. Through a series of exercises and projects, students learn to combine text, graphic images, photographs, video and 3D elements using industry standard tools and techniques. Once accomplished, students will apply these techniques in a number of forms and formats which are prevalent in movies, television and the web.

Preparing for a Professional Career in Graphic Design and Integrated Media
In this course students develop professional portfolios - interview and digital - to prepare them for a career in Graphic Design and Integrated Media. They develop a career plan to identify their career goals which informs the direction of their marketing materials. In addition they effectively cost and price jobs and explore potential employment or clients and learn the codes of professional conduct that dictate how these relationships are developed and fostered.

In semester four, students choose one of the following electives:

Painting in Acrylics
In this course, students learn the fundamental principles of painting through creating images in the medium of acrylic paint. Assignments explore both the historical and contemporary approaches of the painting process. Students have the opportunity to develop an independent body of work which is informed by experimentation and critique, and in addition, is related to a personal area of interest.

Imagery, Sources and Development
In this course, students develop imagery by exploring and refining drawing and painting methods using various mixed media and surface treatments. In so doing, they discover the associative potential between materials and imagery that contributes the constructing of meaning. Students experience traditional and non-traditional approaches to drawing through assignments, visual presentations and gallery visits. A final project encourages students to pursue personally relevant imagery and an individual stylistic approach.

Creative Design Exploration
In this course, students focus on their creative skills and innovation abilities to produce original designs that are realized into 2D/3D product prototypes. Using multiple models of problem solving strategies, students explore form, function and a variety of materials, to apply new skill sets to their methodologies. Students overcome visual and conceptual challenges by working in interdisciplinary teams interacting live, via Skype, with the design team at Umbra to produce a submission to the Umbra Design Collaborations Program.

Paper and Book Arts
In this course, students tap the creative potential of the hand bound book through an exploration of book structures, construction and deconstruction methods. Projects introduce different binding techniques as students use unique tools, materials and processes. In addition, students are encouraged to explore the aesthetic qualities of the book through 2D and 3D embellishment techniques including printed material, transfer techniques and hand stitched embellishments.

Designing Bodies: Exploring Traditional and Contemporary Body Expressions through Art
In this course, students create artwork using influences from the traditional and contemporary practices of body adornment/modification. With an aesthetic and anthropological perspective, they research specific Aboriginal practices in body art, such as tattooing, piercing, mehndi (henna), branding and scarification. Students gain a new perspective on this ancient activity, incorporating the ideologies into individual projects as well as communicating their ideas in a clear professional manner.

Semester 6

Practicum and/or Senior Project