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Graphic Design

Graphic Design explore all aspects of visual communication including typographic design, brand identities, and print and digital production with an entrepreneurial focus throughout. Curriculum focuses on the creation of visual content and the techniques which transform that content into posters, brochures, folders, catalogues and books.

Through applied research, critical discourse and self-reflection you will engage in creative problem solving. You learn about communications for visual artists, art history, drawing, and 2D/3D design. Assignments create a portfolio that celebrates the power of your imagination.

 

Areas of Study

  • Graphic Design
  • Typography
  • Visual Design
  • Drawing
  • Communications
  • Digital Media
  • Desktop Publishing
  • Portfolio Development
  • Web Foundations
  • Production

 

Admission Requirements

  • A transcript indicating Certificate – FVA from NBCCD

OR

  • A transcript indicating a post-secondary certificate or diploma in a related field or equivalent experience.*

-        $50 Application Fee**

-        Portfolio (See Portfolio Requirements for more details)

*Equivalent experience is determined by the College assessing the applicant’s combination of learning and experience through recognition of prior learning.

**$50 Application fee is in Canadian dollars and applies to Canadian citizens and Permanent Residents and is non-refundable and is subject to change without notice.


Go to the Admissions for more details.

 

Portfolio Requirements

1. We value all of your life experience in assessing your application. To do this, please provide us with a copy of your resume.

 

2. Please write a one-page letter of intent which includes your:

- Reasons for wanting to study with us,

- Interests in the arts (contemporary or historical), and

- Plans and goals for the future.

 

3. To ensure that you are well prepared for direct entry into this program, we need to get an idea of your creative abilities. To assess this, please provide:

Three drawings or illustrations, one of each of the following:

- a human figure,

- an object

- a building

AND

Five images of things that you have created that show originality, imagination and creativity.

 

These could be, but not limited to: collage, woodworking, ceramics, painting, photography, knitting, poetry, creative writing, music, video, sewing, illustration, etc.

Please don’t submit actual examples. Three-dimensional work should be photographed and presented digitally. For good digital image quality, your image files should be high resolution images. For video clips, please post on Vimeo or YouTube and send us the link, keep them 2 to 3 minutes each. For each image, please include a written description, a notation of the media used in producing the work and the date of completion. Be sure to label your portfolio with your name, contact information, and return address.

4. For a full experience at our College, it is best to have an appreciation of the history of visual culture. Please identify a piece of art/craft/design from a particular historical period (include a picture of this work). In a one-page essay, describe the work in your own words, what is significant about this work and what it says about visual culture.


Once you have completed your portfolio, it can be mailed, emailed, or delivered in person to Nancy Beaulieu, Registrar

 

Course list

Fall 1

GRDN 2900 Digital Imaging for Graphic Design

GRDN 2901 Digital Illustration for Graphic Design

GRDN 2902 Graphic Design Seminar

GRDN 2903 Structure and Content: Page Layout Fundamentals

GRDN 2904 Introduction to Typography

DRAW 2900 Directions in Drawing: Traditional and Contemporary

DRAW 2901 Life Drawing: Structure and Form

DRAW 2902 Watercolour: Exploring Water Based Materials

DRAW 2903 Approaches to Drawing: Style, Materials and Techniques

COMM 2900 Communication for Visual Artists

Winter 1

GRDN 2908 Image Creation: Media, Method and Technique

GRDN 2909 The Pixel Meets the Vector

IMDN 2900 Web Site Fundamentals

GRDN 2905 Structure and Content: Form Follows Function

GRDN 2907 Text, Image and Meaning

HIST 2900 Graphic Design History: From Guttenburg to Apple

DSGN 2901 3D Design: Shaping Space

DSGN 2902 3D Digital Design: Shaping Space

Spring 1

GRDN 2911 Applied Design for Digital Imagery and Digital Media

GRDN 3906 Information Design

Fall 2

GRDN 3900 Image Creation: Interpretation, Style and Theme

GRDN 3901 Graphic Design for the Corporate Environment

IMDN 2901 Web Site Design

GRDN 3902 Structure and Content: Form and Format

GRDN 3903 The Art of Typography

HIST 3902 Critical Issues: Culture, Context and Perception

ENTR 3906 Preparing for Professional Life

Winter 2

GRDN 3904 Image Creation: Going Digital

GRDN 3905 Advertising and Package Design

GRDN 3909 Design for Large Format

GRDN 3907 Structure and Content: Multi-page Document Design

GRDN 3908 Visual Arts and the Digital Realm

ENTR 3904 Preparing for Professional Career in Graphic Design and

Digital Media

AVVA 3908 Designing Bodies

DRAW 3000 Painting in Acrylics

DRAW 3001 Imagery, Sources and Development

DSGN 3916 Book Art Design

Spring 2

INST 3902 Senior Practicum

INST 3903 Senior Project

 

Career Possibilities

You will be prepared for employment as a graphic designer, illustrator, web designer, art director or as self-employed freelance designer and design consultant.

  • Graphic arts technicians
  • Graphic designers and illustrators
  • Painters, sculptors and other visual artists
  • Theatre, fashion, exhibit and other creative designers


Course Descriptions


Fall 1

 

GRDN 2900 Digital Imaging for Graphic Design

In this course, students create artwork by investigating the basic tools and techniques used in creating pixel-based imagery. They learn to acquire and create digital imagery on their own through the use of digitizing devices such as cameras and scanners. In addition, they learn to control the technical aspects of the digital image by formatting images for various purposes and media destinations while exploring the creative possibilities that pixel based imagery provides.

 

GRDN 2901 Digital Illustration for Graphic Design

In this course, students create imaginative illustrations with the basic tools and techniques used in creating vector based digital imagery. Emphasis is on controlling line quality as well as the tonal, color and textural characteristics of graphic objects. In addition, they explore the context and purpose of the illustrative work by combining images with text based elements and adjusting the physical form.

 

GRDN 2902 Graphic Design Seminar

In this course, students investigate the nature of Graphic Design. They create a number of discussion papers and presentations that give meaning to the term Graphic Design. In addition, students compare career opportunities and possibilities within the Graphic Design industry and domain, utilize online resources available to Graphic Designers and identify organizations helpful to and associated with the industry.

 

GRDN 2903 Structure and Content: Page Layout Fundamentals

In this course, students work with software used in the design of the printed page. They complete a number of technical and creative projects using the software package Adobe InDesign which leads them to familiarity with the basic software functions that control document form and format, as well as typographic and image control.

 

GRDN 2904 Introduction to Typography

In this course, students explore type by creating designs that utilize type as both a communicative device and as visual image. Through a series of projects they acquire a fundamental understanding of how to design and construct letters, create designs with type and use type as image. In addition, they examine the history of typography and explore contemporary trends in the world of type and type design.

 

DRAW 2900 Directions in Drawing: Traditional and Contemporary

In this course, students expand their observational abilities and drawing skills. Initially, they engage with traditional principles of spatial and compositional organization, and then explore a variety of material-based approaches to expressive drawing. In addition, students explore new directions and interpretations by examining work of significant contemporary artists through guided self-directed projects that align with their personal sensibilities.

 

DRAW 2901 Life Drawing: Structure and Form

In this course, students enhance their capacity to see, interpret and draw the complex three-dimensional form of the body. They develop their ability to draw the life model with attention to proportions, shape and general anatomy. Students increase facility with essential strategies such as gesture, massing, mapping and sighting as applied to figuredrawing. In addition, they address expressive and intentional strategies in depicting the human form.

 

DRAW 2902 Watercolour: Exploring Water Based Materials

In this course, students make paintings, largely from observation, using the traditional techniques of watercolour, gouache and inks. They become familiar with the properties of various materials, tools and methods of handling them. In addition, they engage in painting exercises that address issues of colour and formal relationships of visual art with an emphasis on stylistic concerns. Students also experiment with mixed media collage and various other directions.

 

DRAW 2903 Approaches to Drawing: Style, Materials and Techniques

In this course, students produce drawings, as a means to communicate relevant concepts, through the application and exploration of various styles, materials and techniques. Basic visual principles are re-examined as abstract concepts capable of conveying information. Assignments focus on composition, expression and the development of personal imagery and reference material for the purpose of communicating ideas.

 

COMM 2900 Communication for Visual Artists

In this course, students tap into the world of social media, in the form of an on-line presence, to initiate their critical opinions and professional communications. They create an online archive of professional documents including digital images of their work, biographical information and artist statements. Students write responses to topics pertinent to their practice communicating their ideas about visual art. In addition, they learn the steps to apply for a relevant scholarship.

 

Winter 1

 

GRDN 2908 Image Creation: Media, Method and Technique

In this course, students are introduced to creative illustration through the exploration of common media, methods and techniques utilized by conventional illustrators. In their assignments, students manipulate a number of mark-making media on a variety of 2-dimensional surfaces as they are exposed to the work and style of a broad range of traditional and contemporary image-makers. In addition, they will also look at important historical achievements in the field.

 

GRDN 2909 The Pixel Meets the Vector

In this course, students learn to integrate the use of pixel-based and vector-based software tools necessary for effective results in digital illustration. They analyze the strengths and weaknesses of each as well as techniques and processes that allow them to integrate content created in one with content from the other. Through the integration of the pixel and the vector, students extend their creative and technical potential as they realize the synergy offered by this combination.

 

IMDN 2900 Web Site Fundamentals

In this course, students learn the fundamental concepts of web site construction and design such as Hyper Text Markup Language (HTML) and Cascading Style Sheets (CSS). They properly format and process imagery as they explore the integration of imagery into their web designs. Students are also introduced to the web design planning process as the sites they build become more complex.

 

GRDN 2905 Structure and Content: Form Follows Function

In this course, students explore the creative potential of the printed page by designing a variety of common products while they learn to apply a set of rules and guidelines that will ensure good design and compositional choices. Students engage in a thought process thatguides design and compositional choice by looking at the size and purpose of a project in a manner that helps fulfill its functional potential (form follows function). By combining this thought processes with personal creativity, students develop layout designs that are both creative and functionally effective.

 

GRDN 2907 Text, Image and Meaning

In this course, students create typographic and image based artwork by exploring the complex interplay that occurs between text and image. Students examine techniques and methods of combining type and image that illustrate how they can function as a communication device, a visual idiom, or both. In addition, students analyze how text and image alter and transform the meanings of one another when placed in either a supportive or conflicting relationship.

 

HIST 2900 Graphic Design History: From Guttenburg to Apple

In this course, students explore the rich history of graphic design from the creation of the printing press to the development of digital technology. Students study significant people, events and technological developments that transformed the graphic design industry into what it is today. As well, students become aware of how these people, events and technologies have transformed the world at large.

 

DSGN 2901 3D Design: Shaping Space

In this course, students explore the broader world of design focusing on themes of movement, colour and light. With consideration of spatial relationships, students combine a wide range of materials in the development of projects. Engaging in lectures and discussions that examine the theories of historic and contemporary 3D design, they develop an individual design aesthetic which is accompanied by research and documentation. Combining various aspects of the makingof objects, students are encouraged to use materials from their own disciplines. In addition, peer presentations and critical visual analysis are emphasized.

 

DSGN 2902 3D Digital Design: Shaping Space

In this course, students produce projects that explore both spatial relationships and the broader world of “design” through using computer aided design (CAD) and 3D printing applications. With industry standard software they learn the tools and concepts of computer based 3D design. Students develop a personal design aesthetic and create a variety of objects for use in their own disciplines. In addition, peer presentations and critical visual analysis are emphasized.

 

Spring 1

 

GRDN 2911 Applied Design for Digital Imagery and Digital Media

In this course, students will learn to capture digital images in a variety of situations that are properly exposed while being compositionally sound. Through a series of exercises and projects, students will be asked to capture digital images while learning how to utilize a digital camera as a graphic design tool. Students will also analyse the standards utilized in the creation of interactive structures and digital media content and apply that knowledge in the design of web and online content.

 

GRDN 3906 Information Design

In this course, students develop the ability to visually interpret statistical information, numerical data and defined information sets. Students create technical illustrations, schematics and infographics (charts and graphs) using a variety of media. This content will then be used in the design of documents that communicate specific technical and informational concepts.

 

Fall 2

 

GRDN 3900 Image Creation: Interpretation, Style and Theme

In this course, students create editorial images that connect to specific audiences and texts by developing their visual problem solving abilities. Students find suitable, appropriate and effective visual solutions using cartoon, caricature and other approaches. They compare styles from a broad range of contemporary imagery and use various combinations of media to learn how illustrators give visual substance to thoughts, stories and ideas.

 

GRDN 3901 Graphic Design for the Corporate Environment

In this course, students develop the ability to address the diverse needs of a corporate environment by designing various corporate documents such as office templates, stationery, presentations, signs and ad campaigns. This content and acquired knowledge is applied through a series of assignments where they learn about the specifics of brand identity in the corporate environment.

 

IMDN 2901 Web Site Design

In this course, students apply design concepts to their web sites using more advanced CSS (Cascading Style Sheet) constructs to control the layout of their pages. In addition, they include elements such as audio, video and animation in their pages as well as more advanced interactivity.

 

GRDN 3902 Structure and Content: Form and Format

In this course, students learn to design a variety of document formats from business cards to billboards. Through a series of assignments they develop a knowledge of grid design and notions of negative space and variables such as document types, dimension constraints, design consistency and varied content. Emphasis is placed on how to deal with both the creative opportunities and challenges arising from the design process.

 

GRDN 3903 The Art of Typography

In this course, students design a variety of contemporary design products where the anatomy and functional application of typography is the key component. Students examine the complexity, importance and role of typography in communicating information and ideas as they research the history, anatomy and functional application of typography as both a unique art form and as a key component to graphic design. In addition students learn how to design letterforms, fonts and font families.

 

HIST 3902 Critical Issues: Culture, Context and Perception

In this course, students explore philosophical, moral and ethical issues that one might encounter as a designer. Since the introduction of digital technology, design has undergone a radical transformation and grown as an artistic community in size and scope. Design has its own distinct history, critical discourse and theory and is only now beginning to reach maturity. Through research, discussion, presentations as well as studio projects, students investigate and analyze some of the increasingly complex issues that confront designers.

 

ENTR 3906 Preparing for Professional Life

In this course, students learn a range of skills to enable them to present themselves effectively in the professional world of their discipline. They create a toolkit by becoming familiar with the language of business and how businesses work whether their goal is to be an employee or an entrepreneur. Students enhance their presentation skills and build confidence in public speaking. In addition, they investigate a business by analyzing their products, location, marketing strategies, etc, creating a process in which they clarify their career path.

 

Winter 2

 

GRDN 3904 Image Creation: Going Digital

In this course, students generate complex illustrations as they unify traditional skills and digital technology. They synthesize a range traditional media and digital technologies that explore creative and aesthetic possibilities. In a self-directed manner students efficiently manage a variety of resources, researching content and other related materials while exploring programs and techniques.

 

GRDN 3905 Advertising and Package Design

In this course, students design packaging solutions for a range of products from simple labeling to folded box assemblages as they learn how to brand and relate their products to advertising campaigns. They learn to engage a competitive market place as they design retail product point-of-sale and point of purchase items for a world already full of products for sale.

 

GRDN 3909 Design for Large Format

In this course, students will learn to design for the large format. From display booths to banners, from point of sale stands to vehicle wraps, they will learn the unique needs and technical concerns of creating imagery that extends well beyond the scale of posters. Students will learn to design and properly prepare documents that can be successfully produced on a large format plotter cutter and a wide format inkjet printer.

 

GRDN 3907 Structure and Content: Multi-page Document Design

In this course, students design multi-paged documents that contain multiple sets of content and information. By designing items like product catalogues and annual reports they learn about the design complexities associated with multi-paged formats. Students examine the integrity of their designs and seek to create documents that apply a consistent look and feel unifying a series of parts into a cohesive whole.

 

GRDN 3908 Visual Arts and the Digital Realm

In this course, students explore the use of digital technology as an expressive instrument for art making as opposed to the responsive tool of the designer. They are encouraged to think like artists, instead of designers, by exploring the interplay between design and art while seeking to differentiate one from the other. By studying the work of design’s leading contemporaries, many of whom approach their design work more like an artist does, they begin the development of a personal design style.


ENTR 3904 Preparing for Professional Career in Graphic Design and Digital Media

In this course, students develop professional portfolios - interview and digital - to prepare them for a career in Graphic Design and Digital Media. They develop a career plan to identify their career goals which informs the direction of their marketing materials. In addition they effectively cost and price jobs and explore potential employment or clients and learn the codes of professional conduct that dictate how these relationships are developed and fostered.

 

AVVA 3908 Designing Bodies

In this course, students create artwork using influences from the traditional and contemporary practices of body adornment/modification. With an aesthetic and anthropological perspective, they research specific Aboriginal practices in body art, such as tattooing, piercing, mehndi (henna), branding and scarification. Students gain a new perspective on this ancient activity, incorporating the ideologies into individual projects as well as communicating their ideas in a clear professional manner.

 

DRAW 3000 Painting in Acrylics

In this course, students learn the fundamental principles of painting through creating images in the medium of acrylic paint. Assignments explore both the historical and contemporary approaches of the painting process. Students have the opportunity to develop an independent body of work which is informed by experimentation and critique, and in addition, is related to a personal area of interest.

 

DRAW 3001 Imagery, Sources and Development

In this course, students develop imagery by exploring and refining drawing and painting methods using various mixed media and surface treatments. In so doing, they discover the associative potential between materials and imagery that contributes the constructing of meaning. Students experience traditional and non-traditional approaches to drawing through assignments, visual presentations and gallery visits. A final project encourages students to pursue personally relevant imagery and an individual stylistic approach.

 

DSGN 3916 Book Art Design

In this course, students create hand bound books using various unique tools, materials and processes. Through an exploration of book structures and construction methods, they are introduced simple to complex binding techniques. In addition, students are encouraged to explore the aesthetic qualities of the book through 2D and 3D embellishment techniques including printed material, transfer techniques and hand stitched embellishments.

 

Spring 2


INST 3902 Senior Practicum

In this course, students engage in a real life experience by participating in a workplace environment in a business or organization. They develop a professional level of conduct as they further their interpersonal workplace skills. In addition, they actively participate in the specialized activities of their practicum.


INST 3903 Senior Project

In this course, students produce a significant piece or series that becomes the focal point of their portfolio. They submit a proposal that will determine the form and scope of their final project. This project will require students to integrate their creative abilities, design knowledge, personal aesthetics with technical prowess.

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