laptop program providing an in-depth knowledge of graphic design theory,
professional techniques and industry standards is achieved in 6 semesters of
The Graphic Design Program is designed
to explore all aspects of visual communication including typographic design,
brand identity, and print and digital production with an entrepreneurial focus
throughout. Curriculum focuses on the creation of visual content and the
techniques which transform that content into posters, brochures, folders, catalogues
With a focus on entrepreneurship, you
will be prepared for a professional future in your studio specialty. Through
applied research, critical discourse and self-reflection, you will engage in
creative problem solving and learn about communications for visual artists, art
history, drawing, and 2D/3D design. Assignments create a portfolio that
celebrates the power of your imagination.
To be admitted to this program you are required to have:
• A portfolio and a postsecondary certificate or diploma in a related field or equivalent experience.
Graphic Design Portfolio Requirements
We value all of your life experience in assessing your application.
To do this, please provide us with a copy of your resume.
Please write a one-page letter of intent which includes your:
· Reasons for wanting to study with us,
· Interests in the arts (contemporary or historical), and
· Plans and goals for the future.
To ensure that you are well prepared for direct entry into this
program, we need to get an idea of your creative abilities. To assess
this, please provide:
· Three drawings or illustrations, one of each of the following:
o a human figure
o an object
o a building
· Five images of things that you have created that show originality,
imagination and creativity.
These could be, but not limited to: collage, woodworking, ceramics,
painting, photography, knitting, poetry, creative writing, music, video,
sewing, illustration, etc.
Please don’t submit actual examples. Three-dimensional work should be
photographed and presented digitally. For good digital image quality, your
image files should be high resolution images. For video clips, please post on
Vimeo or YouTube and send us the link, keep them 2 to 3 minutes each. For each
image, please include a written description, a notation of the media used in
producing the work and the date of completion. Be sure to label your portfolio
with your name, contact information, and return address.
For a full experience at our College, it is best to have an
appreciation of the history of visual culture. Please identify a piece of
art/craft/design from a particular historical period (include a picture of
this work). In a one-page essay, describe the work in your own words, what
is significant about this work and what it says about visual culture.
Once you have completed your
portfolio, it can be mailed, emailed, or delivered in person to Nancy Beaulieu,
Mature students with previous
experience and/or post-secondary education should contact the coordinating instructor
prior to submitting an application.
Click here for more information on how to apply.
You will be working with celebrated
instructors in fully-equipped studios, graphic production labs and classrooms.
Coming here, you will learn first-hand why Fredericton is a Cultural Capital of
Canada. The galleries, boutiques, universities and many cafés make the
College’s downtown location an inspiring and supportive learning environment
and an ideal place to obtain an education in the visual arts.
Click here for more information on this program or to enjoy an on-site tour of our facility.
Areas of Study
• Graphic Design
• Visual Design
• Digital Media
• Desktop Publishing
• Portfolio Development
• Web Foundations
You will be prepared for employment as a graphic designer, illustrator, web designer, art director or as self-employed freelance designer and design consultant.
Target Jobs (including NOC codes)
• Painters, Sculptors and Other Visual Artists (5136)
• Graphic Arts Technicians (5223)
• Graphic Designers and Illustrators (5241)
• Theatre, Fashion, Exhibit and Other Creative Designers (5243)
National Occupational Classification (NOC)
For information on the Graphic Design Diploma Program
contact Coordinating Instructor contact Dale McBride at 506 444 2686 or
email@example.com. If you are looking for more information on application
procedures, other program options, continuing education evening classes or
scheduling a tour, please see contact details below.
Graduates receive two full years credit towards a Bachelor of Applied Arts (BAA) at the University of New Brunswick. Click here for more information.
Diploma - Graphic Design Course Descriptions
Digital Imaging for Graphic Design
course, students create artwork by investigating the basic tools and techniques
used in creating pixel-based imagery. They learn to acquire and create digital
imagery on their own through the use of digitizing devices such as cameras and
scanners. In addition, they learn to control the technical aspects of the
digital image by formatting images for various purposes and media destinations
while exploring the creative possibilities that pixel based imagery provides.
Digital Illustration for Graphic Design
course, students create imaginative illustrations with the basic tools and
techniques used in creating vector based digital imagery. Emphasis is on
controlling line quality as well as the tonal, colour and textural
characteristics of graphic objects. In addition, they explore the context and
purpose of the illustrative work by combining images with text based elements
and adjusting the physical form.
Graphic Design Seminar
course, students investigate the nature of Graphic Design. They create a number
of discussion papers and presentations that give meaning to the term Graphic
Design. In addition, students compare career opportunities and possibilities
within the Graphic Design industry and domain, utilize online resources
available to Graphic Designers and identify organizations helpful to and associated
with the industry.
Structure and Content: Page Layout Fundamentals
course, students work with software used in the design of the printed page.
They complete a number of technical and creative projects using the software
package Adobe InDesign which leads them to familiarity with the basic software
functions that control document form and format, as well as typographic and
Introduction to Typography
course, students explore type by creating designs that utilize type as both a
communicative device and as visual image. Through a series of projects they
acquire a fundamental understanding of how to design and construct letters,
create designs with type and use type as image. In addition, they examine the
history of typography and explore contemporary trends in the world of type and
Communication for Visual Artists
In this course, students tap into the world of social
media, in the form of blogging, to initiate their critical opinions and
professional communications. They create an online archive of professional
documents including digital images of their work, biological information and
artist statements. Students write responses to topics pertinent their practice
communicating their ideas about visual art. In addition, they learn the steps
to apply for a relevant scholarship.
In Fall 1, students choose one
of the following electives:
Directions in Drawing: Traditional and Contemporary
In this course, students expand their observational
abilities and drawing skills. Initially, they engage with traditional
principles of spatial and compositional organization, and then explore a
variety of material-based approaches to expressive drawing. In addition,
students explore new directions and interpretations by examining work of
significant contemporary artists through guided self-directed projects that
align with their personal sensibilities.
Life Drawing: Structure and Form
In this course, students enhance their capacity to
see, interpret and draw the complex three-dimensional form of the body. They
develop their ability to draw the life model with attention to proportions,
shape and general anatomy. Students increase facility with essential strategies
such as gesture, massing, mapping and sighting as applied to figure drawing. In
addition, they address expressive and intentional strategies in depicting the
Watercolour: Exploring Water-based Materials
In this course, students make paintings, largely from
observation, using the traditional techniques of watercolour, gouache and inks.
They become familiar with the properties of various materials, tools and
methods of handling them. In addition, they engage in painting exercises that
address issues of colour and formal relationships of visual art with an emphasis
on stylistic concerns. Students also experiment with mixed media collage and
various other directions.
Approaches to Drawing: Style, Materials and Techniques
In this course, students produce drawings, as a means
to communicate relevant concepts, through the application and exploration of
various styles, materials and techniques. Basic visual principles are
re-examined as abstract concepts capable of conveying information. Assignments
focus on composition, expression and the development of personal imagery and
reference material for the purpose of communicating ideas.
Image Creation: Media, Method and Technique
course, students are introduced to creative illustration through the
exploration of common media, methods and techniques utilized by conventional
illustrators. In their assignments, students manipulate a number of mark-making
media on a variety of 2-dimensional surfaces as they are exposed to the work
and style of a broad range of traditional and contemporary image-makers. In
addition, they will also look at important historical achievements in the
Pixel meets the Vector
course, students learn to integrate the use of pixel-based and vector-based software
tools necessary for effective results in digital illustration. They analyze the
strengths and weaknesses of each as well as techniques and processes that allow
them to integrate content created in one with content from the other. Through
the integration of the pixel and the vector, students extend their creative and
technical potential as they realize the synergy offered by this combination.
course, students learn the fundamental concepts of web site construction and design
such as Hyper Text Markup Language (HTML) and Cascading Style Sheets (CSS).
They properly format and process imagery as they explore the integration of
imagery into their web designs. Students are also introduced to the web design
planning process as the sites they build become more complex.
Structure and Content: Form Follows Function
course, students explore the creative potential of the printed page by
designing a variety of common products while they learn to apply a set of rules
and guidelines that will ensure good design and compositional choices. Students
engage in a thought process that guides design and compositional choice by
looking at the size and purpose of a project in a manner that helps fulfill its
functional potential (form follows function). By combining this thought
processes with personal creativity, students develop layout designs that are
both creative and functionally effective.
Text, Image and Meaning
course, students create typographic and image based artwork by exploring the
complex interplay that occurs between text and image. Students examine
techniques and methods of combining type and image that illustrate how they can
function as a communication device, a visual idiom, or both. In addition,
students analyze how text and image alter and transform the meanings of one
another when placed in either a supportive or conflicting relationship.
Graphic Design History: From Gutenburg to Apple
course, students explore the rich history of graphic design from the creation
of the printing press to the development of digital technology. Students study
significant people, events and technological developments that transformed the
graphic design industry into what it is today. As well, students become aware
of how these people, events and technologies have transformed the world at
Students select one of:
3D Design: Shaping Space
course, students combine a wide range of materials to produce projects that
explore both spatial relationships and the broader world of “design.” By
engaging in lectures and discussions that examine the theories of historic and
contemporary 3D design, they develop a design aesthetic which is accompanied by
research and documentation. Combining various aspects of “the making of
objects,” students are encouraged to use mixed media, and materials from their
own disciplines, emphasizing peer presentations and critical visual analysis.
3D Digital Design: Shaping Space
course, students produce projects that explore both spatial relationships and
the broader world of “design” through using computer aided design (CAD) and 3D
printing applications. By engaging in lectures and discussions that examine the
theories of computer based 3D design, they will learn the tools and concepts,
as well as develop a design aesthetic. Students will create a variety of
objects, designed for use in their own disciplines, emphasizing peer
presentations and critical visual analysis.
for Digital Imagery and Digital Media
course, students will learn to capture digital images in a variety of
situations that are properly exposed while being compositionally sound. Through
a series of exercises and projects, students will be asked to capture digital
images while learning how to utilize a digital camera as a graphic design tool.
Students will also analyse the standards utilized in the creation of
interactive structures and digital media content and apply that knowledge in
the design of web and online content.
course, students develop the ability to visually interpret statistical
information, numerical data and defined information sets. Students create
technical illustrations, schematics and info graphics (charts and graphs) using
a variety of media. This content will then be used in the design of documents
that communicate specific technical and informational concepts.
Image Creation: Interpretation, Style and Theme
course, students create editorial images that connect to specific audiences and
texts by developing their visual problem solving abilities. Students find
suitable, appropriate and effective visual solutions using cartoon, caricature
and other approaches. They compare styles from a broad range of contemporary
imagery and use various combinations of media to learn how illustrators give
visual substance to thoughts, stories and ideas.
Graphic Design for the Corporate Environment
course, students develop the ability to address the diverse needs of a
corporate environment by designing various corporate documents such as office
templates, stationery, presentations, signs and ad campaigns. This content and
acquired knowledge is applied through a series of assignments where they learn
about the specifics of brand identity in the corporate environment.
course, students apply design concepts to their web sites using more advanced
CSS (Cascading Style Sheet) constructs to control the layout of their pages. In
addition, they include elements such as audio, video and animation in their
pages as well as more advanced interactivity.
Structure and Content: Form and Format
course, students learn to design a variety of document formats from business
cards to billboards. Through a series of assignments they develop knowledge of
grid design and notions of negative space and variables such as document types,
dimension constraints, design consistency and varied content. Emphasis is
placed on how to deal with both the creative opportunities and challenges
arising from the design process.
The Art of Typography
course, students design a variety of contemporary design products where the
anatomy and functional application of typography is the key component. Students
examine the complexity, importance and role of typography in communicating
information and ideas as they research the history, anatomy and functional
application of typography as both a unique art form and as a key component to
graphic design. In addition students learn how to design letterforms, fonts and
Critical Issues: Culture, Context and Perception
course, students explore philosophical, moral and ethical issues that one might
encounter as a designer. Since the introduction of digital technology, design
has undergone a radical transformation and grown as an artistic community in
size and scope. Design has its own distinct history, critical discourse and
theory and is only now beginning to reach maturity. Through research,
discussion, presentations as well as studio projects, students investigate and
analyze some of the increasingly complex issues that confront designers.
Preparing for Professional Life
course, students learn a range of skills to enable them to present themselves
effectively in the professional world of their discipline. They create a
toolkit by becoming familiar with the language of business and how businesses
work whether their goal is to be an employee or an entrepreneur. Students
enhance their presentation skills and build confidence in public speaking. In
addition, they investigate a business by analyzing their products, location,
marketing strategies, etc, creating a process in which they clarify their
Image Creation: Going Digital
course, students generate complex illustrations as they unify traditional
skills and digital technology. They synthesize a range traditional media and
digital technologies that explore creative and aesthetic possibilities. In a
self-directed manner students efficiently manage a variety of resources,
researching content and other related materials while exploring programs and
Advertising and Package Design
course, students design packaging solutions for a range of products from simple
labelling to folded box assemblages as they learn how to brand and relate their
products to advertising campaigns. They learn to engage a competitive market
place as they design retail product point-of-sale and point of purchase items
for a world already full of products for sale.
Design for Large Format
course, students will learn to design for the large format. From display booths
to banners, from point of sale stands to vehicle wraps, they will learn the
unique needs and technical concerns of creating imagery that extends well
beyond the scale of posters. Students will learn to design and properly prepare
documents that can be successfully produced on a large format plotter cutter
and a wide format inkjet printer.
Structure and Content: Multi-paged Document Design
course, students design multi-paged documents that contain multiple sets of
content and information. By designing items like product catalogues and annual
reports they learn about the design complexities associated with multi-paged
formats. Students examine the integrity of their designs and seek to create
documents that apply a consistent look and feel unifying a series of parts into
a cohesive whole.
Visual Art and the Digital Realm
course, students explore the use of digital technology as an expressive
instrument for art making as opposed to the responsive tool of the designer.
They are encouraged to think like artists, instead of designers, by exploring
the interplay between design and art while seeking to differentiate one from
the other. By studying the work of design’s leading contemporaries, many of
whom approach their design work more like an artist does, they begin the
development of a personal design style.
Preparing for a Professional Career in Graphic Design and Integrated Media
course, students develop professional portfolios - interview and digital - to
prepare them for a career in Graphic Design and Integrated Media. They develop
a career plan to identify their career goals which informs the direction of
their marketing materials. In addition they effectively cost and price jobs and
explore potential employment or clients and learn the codes of professional
conduct that dictate how these relationships are developed and fostered.
Winter 2, students choose one of the following electives:
Creative Design Exploration
In this course,
students focus on their creative skills and innovation abilities to produce
original designs that are realized into 2D/3D product prototypes. Using
multiple models of problem solving strategies, students explore form, function
and a variety of materials, to apply new skill sets to their methodologies.
Students overcome visual and conceptual challenges by working in
interdisciplinary teams interacting live, via Skype, with the design team at
Umbra to produce a submission to the Umbra Design Collaborations Program.
3D Digital Design
In this course, students use sophisticated
3D modelling and texturing techniques building on skills learned in 3D Digital
Design: Shaping Space. These skills will be used to prepare and render complex
3D components that could either become intricate printed objects be utilized as
elements or models in other courses.
Imagery, Sources and Development
In this course, students develop imagery
by exploring and refining drawing and painting methods using various mixed
media and surface treatments. In so doing, they discover the associative
potential between materials and imagery that contributes the constructing of
meaning. Students experience traditional and non-traditional approaches to
drawing through assignments, visual presentations and gallery visits. A final
project encourages students to pursue personally relevant imagery and an
individual stylistic approach.
In this course,
students create artwork using influences from the traditional and contemporary
practices of body adornment/modification. With an aesthetic and anthropological
perspective, they research specific Aboriginal practices in body art, such as
tattooing, piercing, mehndi (henna), branding and scarification. Students gain
a new perspective on this ancient activity, incorporating the ideologies into
individual projects as well as communicating their ideas in a clear
Painting in Acrylics
In this course,
students learn the fundamental principles of painting through creating images
in the medium of acrylic paint. Assignments explore both the historical and
contemporary approaches of the painting process. Students have the opportunity
to develop an independent body of work which is informed by experimentation and
critique, and in addition, is related to a personal area of interest.
Students choose either:
In this course, students engage in a
real life experience by participating in a workplace environment in a business
or organization. They develop a professional level of conduct as they further
their interpersonal workplace skills. In addition, they actively participate in
the specialized activities of their practicum.
In this course, students produce a
significant piece or series that becomes the focal point of their portfolio.
They submit a proposal that will determine the form and scope of their final
project. This project will require students to integrate their creative abilities,
design knowledge, personal aesthetics with technical prowess.