new 2-year laptop program is where you produce professional-level digital media
projects in 6 semesters of study.
The Digital Media Program is designed to introduce the latest technologies
related to audio, film/video production and post production, graphic design,
computer gaming and animation while providing a foundation in design concepts.
You will design and produce websites, short videos, 3D models and animations
and computer games for use on industry standard computers and mobile devices.
a focus on entrepreneurship, you will be prepared for a professional future in
your studio specialty. Through applied research, critical discourse and
self-reflection, you will engage in creative problem solving and learn about
communications for visual artists, art history, drawing, and 2D/3D design.
Assignments create a portfolio that celebrates the power of your
To be admitted to this program you are required to have:
• A portfolio and a postsecondary certificate or diploma in a related field or equivalent experience.
Digital Media Portfolio Requirements
We value all of your life experience in assessing your application.
To do this, please provide us with a copy of your resume.
Please write a one-page letter of intent which includes your:
· Reasons for wanting to study with us,
· Interests in the arts (contemporary or historical), and
· Plans and goals for the future.
To ensure that you are well prepared for direct entry into this
program, we need to get an idea of your creative abilities. We will also be
looking for your dexterity and imagination. To assess this, please
· Five examples of things that you have created such as, but not limited to:
collage, woodworking, ceramics, painting, photography, knitting, poetry,
creative writing, music, video, sewing, etc. Please note that the examples you
send do not necessarily need to be associated with this studio.
If you have drawing experience please include:
· One life drawing showing the human figure, and
· One still-life drawing.
If you have not had previous drawing experience, just let us know. We may adjust your program to include some basic drawing
Please don’t submit actual examples. Three-dimensional work should be
photographed and presented digitally. Your image files should be high
definition jpegs and sized around 1920x1080. For video clips, please post on Vimeo
or YouTube and send us the link, keep them 2 to 3 minutes each. For each image,
please include a written description, a notation of the media used in producing
the work and the date of completion. Be sure to label your portfolio with your
name, contact information, and return address.
For a full experience at our College, it is best to have an
appreciation of the history of visual culture. Please identify a piece of art/craft/design from a particular
historical period (include a picture of this work). In a one-page
essay, describe the work in your own words, what
is significant about this work and what it says about visual culture.
Once you have completed your portfolio, it can be mailed, emailed, or
delivered in person to Nancy Beaulieu, Registrar.
Mature students with previous
experience and/or post-secondary education should contact the coordinating
instructor prior to submitting an application.
Click here for more information on how to apply.
You will be working with celebrated
instructors in fully-equipped studios, Apple computer labs and classrooms.
Coming here, you will learn first-hand why Fredericton is a Cultural Capital of
Canada. The galleries, boutiques, universities and many cafés make the
college’s downtown location an inspiring and supportive learning environment
and an ideal place to obtain an education in the visual arts.
For information on the Digital Media Diploma Program contact Coordinating Instructor Alan Edwards at (506) 453-7162 or gnb.ca
Click here for more information on this program or to enjoy an on-site tour of our facility.
Areas of Study
• Digital Audio
• Digital Video
• 3D Modeling and Animation
• Post Production
• Web Design and Programming
• Game Development
• Media History
• Promotion and Marketing
• Portfolio Development
You will be prepared for employment as a web designer, editor, compositor, 3D modeler, and game developer or self-employed as a freelance designer.
Targeted Job (including NOC codes)
• Graphic Arts Technicians (5223)
• Audio and Video Recording Technicians (5225)
• Other Technical and Co-ordinating Occupations in Motion Pictures, Broadcasting and the Performing Arts (5226)
• Support Occupations in Motion Pictures, Broadcasting and the Performing Arts (5227)
National Occupational Classification (NOC)
Graduates receive two full years credit towards a Bachelor of Applied Arts (BAA) at the University of New Brunswick. Click here for more information.
Diploma - Digital Media Course Descriptions
Digital Imaging for Graphic Design
course, students create artwork by investigating the basic tools and techniques
used in creating pixel-based imagery. They learn to acquire and create digital
imagery on their own through the use of digitizing devices such as cameras and
scanners. In addition, they learn to control the technical aspects of the
digital image by formatting images for various purposes and media destinations
while exploring the creative possibilities that pixel based imagery provides.
Digital Illustration for Graphic Design
course, students create imaginative illustrations with the basic tools and
techniques used in creating vector based digital imagery. Emphasis is on
controlling line quality as well as the tonal, colour and textural
characteristics of graphic objects. In addition, they explore the context and
purpose of the illustrative work by combining images with text based elements
and adjusting the physical form.
Design for the Moving Image
In this course, students learn the technologies and techniques to add elements of time and motion to their work while concentrating on issues relating to the interrelationships established over time. They learn to operate lens media technologies that capture time based imagery and to apply the principles and elements of design in their viewfinder based compositional studies.
course, students learn the fundamental concepts of web site construction and
design such as Hyper Text Markup Language (HTML) and Cascading Style Sheets
(CSS). They properly format and process imagery as they explore the integration
of imagery into their web designs. Students are also introduced to the web
design planning process as the sites they build become more complex.
Audio Production from the Narrative
course, students are introduced to the basic concepts of telling stories and/or
conveying messages using a range of audio technology. They create original
music and soundscapes using layers of recorded audio clips. In addition,
students write and produce an audio presentation that utilizes sound effects,
over dubs and multi tracking techniques.
Communication for Visual Artists
course, students tap into the world of social media, in the form of blogging,
to initiate their critical opinions and professional communications. They
create an online archive of professional documents including digital images of
their work, biological information and artist statements. Students write
responses to topics pertinent their practice communicating their ideas about
visual art. In addition, they learn the steps to apply for a relevant
In Fall 1, students choose one
of the following electives:
Directions in Drawing: Traditional and Contemporary
In this course, students expand their observational
abilities and drawing skills. Initially, they engage with traditional
principles of spatial and compositional organization, and then explore a
variety of material-based approaches to expressive drawing. In addition,
students explore new directions and interpretations by examining work of
significant contemporary artists through guided self-directed projects that
align with their personal sensibilities.
Life Drawing: Structure and Form
In this course, students enhance their capacity to
see, interpret and draw the complex three-dimensional form of the body. They
develop their ability to draw the life model with attention to proportions,
shape and general anatomy. Students increase facility with essential strategies
such as gesture, massing, mapping and sighting as applied to figure drawing. In
addition, they address expressive and intentional strategies in depicting the
Watercolour: Exploring Water-based Materials
In this course, students make paintings, largely from observation,
using the traditional techniques of watercolour, gouache and inks. They become
familiar with the properties of various materials, tools and methods of
handling them. In addition, they engage in painting exercises that address
issues of colour and formal relationships of visual art with an emphasis on
stylistic concerns. Students also experiment with mixed media collage and
various other directions.
Approaches to Drawing: Style, Materials and Techniques
In this course, students produce drawings, as a means
to communicate relevant concepts, through the application and exploration of
various styles, materials and techniques. Basic visual principles are
re-examined as abstract concepts capable of conveying information. Assignments
focus on composition, expression and the development of personal imagery and
reference material for the purpose of communicating ideas.
Introduction to Typography
course, students explore type by creating designs that utilize type as both a
communicative device and as visual image. Through a series of projects they
acquire a fundamental understanding of how to design and construct letters,
create designs with type and use type as image. In addition, they examine the
history of typography and explore contemporary trends in the world of type and
course, students study and practice video and movie post-production techniques
including sound and picture editing, motion graphics and visual effects.
Concepts such as colour grading, compression and working in 3D space are
introduced through a series of exercises before the students start to work on
their own material.
course, students study basic animation concepts using 2D imagery to create a
variety of animation projects. They learn how animation and motion can be used
as elements of digital media design by introducing movement, keyframing and
tweening within several technologies. As well, students analyze contemporary,
digitally created animation.
Web Site Design
course, students apply design concepts to their web sites using more advanced
CSS (Cascading Style Sheet) constructs to control the layout of their pages. In
addition, they include elements such as audio, video and animation in their
pages as well as more advanced interactivity.
Creating from the Visual Narrative
course, students are introduced to the concepts of video and digital film
technology to produce group and individual projects that are delivered on DVD and
the web. Beginning with production planning, they work with images they have
created and learn to emphasize composition, control light, camera use and
editing skills. In addition, students learn the rules and language of working
on a professional set.
Media History: From Muybridge to the iPad
course, students explore the history of dynamic media and its pivotal role in
defining a modern aesthetic, cultural development, and political perspectives.
They focus on the people, events and technological developments that have
transformed digital media into its current form. Students learn how the first
moving images progress to the latest digital technologies to understand the
dissemination of digital content and its impact on contemporary society.
Design: Shaping Space
this course, students produce projects that explore both spatial relationships
and the broader world of “design” through using computer aided design (CAD) and
3D printing applications. By engaging in lectures and discussions that examine
the theories of computer based 3D design, they will learn the tools and
concepts, as well as develop a design aesthetic. Students will create a variety
of objects, designed for use in their own disciplines, emphasizing peer
presentations and critical visual analysis.
course, students build on the material learned in Web Site Design. Students
study advanced Web development and programming using PHP to populate their site
provide advanced functionality. These concepts are used to enhance their own
web sites as well as to work with clients in developing advanced sites.
course, students study and practice video and movie production techniques
including advanced lighting, camera work and visual effects. Workflow,
communication and teamwork are emphasized as they work as crew on each other’s
shoots to create material for commercial and documentary productions. In
addition, students work together to shoot a music video.
Content: Promote and Package
course, students will look at the process of composing with text and image
within a two dimensional space while they learn to design the printed materials
that are common to most digital media projects. Students will first learn basic
software functions that control document form and format, as well as
typographic and image control. Students will then learn to apply a set of rules
and guidelines that will ensure good layout design and compositional choices.
Students will learn to apply a thought process and to apply a set of rules and
guidelines that will ensure good and safe layout design choices.
course, students will learn 3D animation techniques using methods such as
keyframing and physics based systems. Students will be introduced to a variety
of specialized animation software, and they will also learn to prepare animated
assets for use in compositing as well as game engines.
Content and Interactivity
course, students will be introduced to concepts of interactivity for the web.
Students will study user interaction to create a variety of interactivity
projects. As well, students will analyze contemporary digitally created
Web Site Mobile
course, students create individual online portfolios. Through a series of
other current web technologies. By comparing and discussing the differences
between these technologies, students learn how these qualities are utilized and
applied in web site development.
course, students learn advanced post production techniques such as image
stabilization, colour grading as well as audio editing and mixing. They apply
these techniques to material that they shot in IMDN 3902 Digital Movie
Production, resulting in professional quality work to include on their
Culture, Context and Perception
course, students explore philosophical, moral and ethical issues that one might
encounter as a designer. Since the introduction of digital technology, design
has undergone a radical transformation and grown as an artistic community in
size and scope. Design has its own distinct history, critical discourse and
theory and is only now beginning to reach maturity. Through research,
discussion, presentations as well as studio projects, students investigate and
analyze some of the increasingly complex issues that confront designers.
Preparing for the
course, students learn a range of skills to enable them to present themselves
effectively in the professional world of their discipline. They create a
toolkit by becoming familiar with the language of business and how businesses
work whether their goal is to be an employee or an entrepreneur. Students
enhance their presentation skills and build confidence in public speaking. In
addition, they investigate a business by analyzing their products, location,
marketing strategies, etc, creating a process in which they clarify their
Text, Image and
this course, students create typographic and image based artwork by exploring
the complex interplay that occurs between text and image. Students examine
techniques and methods of combining type and image that illustrate how they can
function as a communication device, a visual idiom, or both. In addition,
students analyze how text and image alter and transform the meanings of one
another when placed in either a supportive or conflicting relationship.
course, students learn the skills to design and integrate various digital media
types for use in mobile devices. Through individual and group activities,
students will learn about this rapidly growing international industry. As the
demand is high for these skills, this course is specifically designed so after
successfully completing the course, students can either find a place in the
expanding industry or take the entrepreneurial route and publish their own
Gaming and Instructional Design
course, students design and build games and instructional modules that can be
delivered via the web or to an enabled mobile device. Through various
assignments students gain a working understanding of Flash, HTML5 and CSS
technology. Students are required to utilize their creative abilities by
solving conceptual and practical issues inherent in the development of games
and Instructional Design (ID).
course, students design individual research projects that integrate concepts
relating to digital media. In consultation with the instructor, they
incorporate leaning from mentors, self-directed research and guided learning to
develop projects that are of interest to their personal career goals. In
addition, students engage in presentations and critiques of their projects.
course, students alter reality as they integrate virtual imagery with live
motion video in the creation of fantastic visual effects. Through a series of
exercises and projects, students learn to combine text, graphic images,
photographs, video and 3D elements using industry standard tools and
techniques. Once accomplished, students will apply these techniques in a number
of forms and formats which are prevalent in movies, television and the web.
Careers in Graphic Design and Digital Media
course, students develop professional portfolios - interview and digital - to
prepare them for a career in Graphic Design and Digital Media. They develop
a career plan to identify their career goals which informs the direction of
their marketing materials. In addition they effectively cost and price jobs and
explore potential employment or clients and learn the codes of professional
conduct that dictate how these relationships are developed and fostered.
Winter 2, students choose one of the following electives:
Creative Design Exploration
In this course,
students focus on their creative skills and innovation abilities to produce
original designs that are realized into 2D/3D product prototypes. Using multiple
models of problem solving strategies, students explore form, function and a
variety of materials, to apply new skill sets to their methodologies. Students
overcome visual and conceptual challenges by working in interdisciplinary teams
interacting live, via Skype, with the design team at Umbra to produce a
submission to the Umbra Design Collaborations Program.
3D Digital Design and Production
In this course, students use sophisticated
3D modeling and texturing techniques building on skills learned in 3D Digital
Design: Shaping Space. These skills will be used to prepare and render complex
3D components that could either become intricate printed objects be utilized as
elements or models in other courses.
Imagery, Sources and Development
In this course, students develop imagery
by exploring and refining drawing and painting methods using various mixed
media and surface treatments. In so doing, they discover the associative
potential between materials and imagery that contributes the constructing of
meaning. Students experience traditional and non-traditional approaches to
drawing through assignments, visual presentations and gallery visits. A final
project encourages students to pursue personally relevant imagery and an
individual stylistic approach.
In this course,
students create artwork using influences from the traditional and contemporary
practices of body adornment/modification. With an aesthetic and anthropological
perspective, they research specific Aboriginal practices in body art, such as
tattooing, piercing, mehndi (henna), branding and scarification. Students gain
a new perspective on this ancient activity, incorporating the ideologies into
individual projects as well as communicating their ideas in a clear
Painting in Acrylics
In this course,
students learn the fundamental principles of painting through creating images
in the medium of acrylic paint. Assignments explore both the historical and
contemporary approaches of the painting process. Students have the opportunity
to develop an independent body of work which is informed by experimentation and
critique, and in addition, is related to a personal area of interest.
Students choose either:
In this course, students engage in a
real life experience by participating in a workplace environment in a business
or organization. They develop a professional level of conduct as they further
their interpersonal workplace skills. In addition, they actively participate in
the specialized activities of their practicum.
In this course, students produce a
significant piece or series that becomes the focal point of their portfolio.
They submit a proposal that will determine the form and scope of their final
project. This project will require students to integrate their creative
abilities, design knowledge, personal aesthetics with technical prowess.