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Digital Media

Digital Media introduces the latest technologies related to audio, film/video production and post-production, graphic design, computer gaming and animation while providing a foundation in design concepts. You will design and produce websites, short videos, 3D models and animations, computer games, for use on industry standard computers and mobile devices.

Areas of Study

  • Digital Audio
  • Digital Video
  • 3D Modeling and Animation
  • Post Production
  • Web Design and Programming
  • Game Development
  • Media History
  • Promotion and Marketing
  • Portfolio Development

 

Admission Requirements

  • A transcript indicating Certificate – FVA from NBCCD

OR

  • A transcript indicating a post-secondary certificate or diploma in a related field or equivalent experience.*

-        $50 Application Fee**

-        Portfolio (See Portfolio Requirements for more details)

*Equivalent experience is determined by the College assessing the applicant’s combination of learning and experience through recognition of prior learning.

**$50 Application fee is in Canadian dollars and applies to Canadian citizens and Permanent Residents and is non-refundable and is subject to change without notice.


Go to the Admissions for more details.

 

Portfolio Requirements

1. We value all of your life experience in assessing your application. To do this, please provide us with a copy of your resume.

 

2. Please write a one-page letter of intent which includes your:

Reasons for wanting to study with us,

Interests in the arts (contemporary or historical), and

Plans and goals for the future.

 

3. To ensure that you are well prepared for direct entry into this program, we need to get an idea of your creative abilities. We will also be looking for your dexterity and imagination. To assess this, please provide:

Five examples of things that you have created such as, but not limited to: collage, woodworking, ceramics, painting, photography, knitting, poetry, creative writing, music, video, sewing, etc. Please note that the examples you send do not necessarily need to be associated with this studio.

 

If you have drawing experience please include:

One life drawing showing the human figure, and

One still-life drawing.

 

If you have not had previous drawing experience, just let us know. We may adjust your program to include some basic drawing instruction.

Please don’t submit actual examples. Three-dimensional work should be photographed and presented digitally. Your image files should be high definition jpegs and sized around 1920x1080. For video clips, please post on Vimeo or YouTube and send us the link, keep them 2 to 3 minutes each. For each image, please include a written description, a notation of the media used in producing the work and the date of completion. Be sure to label your portfolio with your name, contact information, and return address.

 

4. For a full experience at our College, it is best to have an appreciation of the history of visual culture. Please identify a piece of art/craft/design from a particular historical period (include a picture of this work). In a one-page essay, describe the work in your own words, what is significant about this work and what it says about visual culture.

 

Once you have completed your portfolio, it can be mailed, emailed, or delivered in person to Nancy Beaulieu, Registrar.

 

Course List

Fall 1

GRDN 2901 Digital Illustration for Graphic Design

GRDN 2900 Digital Imaging for Graphic Design

IMDN 2911 Design for the Moving Image

IMDN 2900 Web Site Fundamentals

IMDN 2902 Audio Production from the Narrative

DRAW 2900 Directions in Drawing: Traditional and Contemporary

DRAW 2901 Life Drawing: Structure and Form

DRAW 2902 Watercolour: Exploring Water Based Materials

DRAW 2903 Approaches to Drawing: Style, Materials and Techniques

COMM 2900 Communication for Visual Artists

Winter 1

GRDN 2904 Introduction to Typography

IMDN 2912 Post Production

IMDN 2904 Multi Media: Time and Motion

IMDN 2901 Web Site Design

IMDN 2903 Creating From the Narrative

HIST 2908 Media History: From Muybridge to the iPad

DSGN 2902 3D Digital Design: Shaping Space

Spring 1

IMDN 3900 Web Site Programming

IMDN 3902 Digital Movie Production

Fall 2

IMDN 2908 Structure and Content: Promote and Package

IMDN 3911 3D Animation Techniques

IMDN 3908 Multi Media: Gaming and Instructional Design

IMDN 3906 Web Site Mobile Development

IMDN 3910 Advanced Post Production

HIST 3902 Critical Issues: Culture, Context and Perception

ENTR 3906 Preparing for Professional Life

Winter 2

GRDN 2907 Text, Image and Meaning

IMDN 3901 Mobile Application Development

IMDN 3903 Multi Media: Content and Interactivity

IMDN 3912 Digital Media Research Project

IMDN 3909 Compositing and Motion Graphics

ENTR 3904 Preparing for Professional Career in Graphic Design and 

Digital Media

AVVA 3908 Designing Bodies

DRAW 3000 Painting in Acrylics

DRAW 300 Imagery, Sources and Development

DSGN 3916 Book Art Design

Spring 2

INST 3902 Senior Practicum

INST 3903 Senior Project

 

Career Possibilities

You will be prepared for employment as a web designer, editor, compositor, 3D modeler, and game developer or self-employed as a freelance designer.

  • Audio and video recording technicians
  • Graphic arts technicians
  • Other technical and coordinating occupations in motion pictures, broadcasting and the performing arts
  • Support occupations in motion pictures, broadcasting, photography and the performing arts


Course Descriptions


Fall 1

 

GRDN 2901 Digital Illustration for Graphic Design

In this course, students create imaginative illustrations with the basic tools and techniques used in creating vector based digital imagery. Emphasis is on controlling line quality as well as the tonal, color and textural characteristics of graphic objects. In addition, they explore the context and purpose of the illustrative work by combining images with text based elements and adjusting the physical form.

 

GRDN 2900 Digital Imaging for Graphic Design

In this course, students create artwork by investigating the basic tools and techniques used in creating pixel-based imagery. They learn to acquire and create digital imagery on their own through the use of digitizing devices such as cameras and scanners. In addition, they learn to control the technical aspects of the digital image by formatting images for various purposes and media destinations while exploring the creative possibilities that pixel based imagery provides.


IMDN 2911 Design for the Moving Image

In this course, students learn the technologies and techniques to add elements of time and motion to their work while concentrating on issues relating to the interrelationships established over time. They learn to operate lens media technologies that capture time based imagery and to apply the principles and elements of design in their viewfinder based compositional studies.

 

IMDN 2900 Web Site Fundamentals

In this course, students learn the fundamental concepts of web site construction and design such as Hyper Text Markup Language (HTML) and Cascading Style Sheets (CSS). They properly format and process imagery as they explore the integration of imagery into their web designs. Students are also introduced to the web design planning process as the sites they build become more complex.

 

IMDN 2902 Audio Production from the Narrative

In this course, students are introduced to the basic concepts of telling stories and/or conveying messages using a range of audio technology. They create original music and soundscapes using layers of recorded audio clips. In addition, students write and produce an audio presentation that utilizes sound effects, over dubs and multi tracking techniques.

 

DRAW 2900 Directions in Drawing: Traditional and Contemporary

In this course, students expand their observational abilities and drawing skills. Initially, they engage with traditional principles of spatial and compositional organization, and then explore a variety of material-based approaches to expressive drawing. In addition, students explore new directions and interpretations by examining work of significant contemporary artists through guided self-directed projects that align with their personal sensibilities.

 

DRAW 2901 Life Drawing: Structure and Form

In this course, students enhance their capacity to see, interpret and draw the complex three-dimensional form of the body. They develop their ability to draw the life model with attention to proportions, shape andgeneral anatomy. Students increase facility with essential strategies such as gesture, massing, mapping and sighting as applied to figure drawing. In addition, they address expressive and intentional strategies in depicting the human form.

 

DRAW 2902 Watercolour: Exploring Water Based Materials

In this course, students make paintings, largely from observation, using the traditional techniques of watercolour, gouache and inks. They become familiar with the properties of various materials, tools and methods of handling them. In addition, they engage in painting exercises that address issues of colour and formal relationships of visual art with an emphasis on stylistic concerns. Students also experiment with mixed media collage and various other directions.

 

DRAW 2903 Approaches to Drawing: Style, Materials and Techniques

In this course, students produce drawings, as a means to communicate relevant concepts, through the application and exploration of various styles, materials and techniques. Basic visual principles are re-examined as abstract concepts capable of conveying information. Assignments focus on composition, expression and the development of personal imagery and reference material for the purpose of communicating ideas.

 

COMM 2900 Communication for Visual Artists

In this course, students tap into the world of social media, in the form of an on-line presence, to initiate their critical opinions and professional communications. They create an online archive of professional documents including digital images of their work, biographical information and artist statements. Students write responses to topics pertinent to their practice communicating their ideas about visual art. In addition, they learn the steps to apply for a relevant scholarship.

 

Winter 1

 

GRDN 2904 Introduction to Typography

In this course, students explore type by creating designs that utilize type as both a communicative device and as visual image. Through a series of projects they acquire a fundamental understanding of how to design and construct letters, create designs with type and use type as image. In addition, they examine the history of typography and explore contemporary trends in the world of type and type design.

 

IMDN 2912 Post Production

In this course, students study and practice video and movie post-production techniques including sound and picture editing, motion graphics and visual effects. Concepts such as colour grading, compression and working in 3D space are introduced through a series of exercises before the students start to work on their own material.

 

IMDN 2904 Multi Media: Time and Motion

In this course, students study basic animation concepts using 2D imagery to create a variety of animation projects. They learn how animation and motion can be used as elements of digital media design by introducing movement, keyframing and tweening within several technologies. As well, students analyze contemporary, digitally created animation.


IMDN 2901 Web Site Design

In this course, students apply design concepts to their web sites using more advanced CSS (Cascading Style Sheet) constructs to control the layout of their pages. In addition, they include elements such as audio, video and animation in their pages as well as more advanced interactivity.

 

IMDN 2903 Creating From the Narrative

In this course, students are introduced to the concepts of video and digital film technology to produce group and individual projects that are delivered on DVD and the web. Beginning with production planning, they work with images they have created and learn to emphasize composition, control light, camera use and editing skills. In addition, students learn the rules and language of working on a professional set.

 

HIST 2908 Media History: From Muybridge to the iPad

In this course, students explore the history of dynamic media and its pivotal role in defining a modern aesthetic, cultural development, and political perspectives. They focus on the people, events and technological developments that have transformed digital media into its current form. Students learn how the first moving images progress to the latest digital technologies to understand the dissemination of digital content and its impact on contemporary society.

 

DSGN 2902 3D Digital Design: Shaping Space

In this course, students produce projects that explore both spatial relationships and the broader world of “design” through using computer aided design (CAD) and 3D printing applications. With industry standard software they learn the tools and concepts of computer based 3D design. Students develop a personal design aesthetic and create a variety of objects for use in their own disciplines. In addition, peer presentations and critical visual analysis are emphasized.

 

Spring 1

 

IMDN 3900 Web Site Programming

In this course, students build on the material learned in Web Site Design. Students study advanced Web development and programming using PHP to populate their site with information from databases and in addition to use basic JavaScript to provide advanced functionality. These concepts are used to enhance their own web sites as well as to work with clients in developing advanced sites.

 

IMDN 3902 Digital Movie Production

In this course, students study and practice video and movie production techniques including advanced lighting, camera work and visual effects. Workflow, communication and teamwork are emphasized as they work as crew on each other’s shoots to create material for commercial and documentary productions. In addition, students work together to shoot a music video.

 

Fall 2

 

IMDN 2908 Structure and Content: Promote and Package

In this course, students will look at the process of composing with text and image within a two dimensional space while they learn to design the printed materials that are common to most digital media projects. Students will first learn basic software functions that control document form and format, as well as typographic and image control. Students will then learn to apply a set of rules and guidelines that will ensure good layout design and compositional choices. Students will learn to apply a thought process and to apply a set of rules and guidelines that will ensure good and safe layout design choices.

 

IMDN 3911 3D Animation Techniques

In this course, students learn to apply various 3D animation techniques to 3D models and scenes. Students will use several computer applications, each with different strengths. Advanced lighting and rendering techniques are covered so that students can evaluate the benefits and costs. In addition, students engage in presentations, critiques and displays of their work.

 

IMDN 3908 Multi Media: Gaming and Instructional Design

In this course, students design and build games and instructional modules that can be delivered via the web or to an enabled mobile device. Through various assignments students gain a working understanding of Flash, HTML5 and CSS technology. Students are required to utilize their creative abilities by solving conceptual and practical issues inherent in the development of games and Instructional Design (ID).

 

IMDN 3906 Web Site Mobile Development

In this course, students create individual online portfolios. Through a series of assignments students learn the unique qualities of HTML5, JavaScript, AJAX and other current web technologies. By comparing and discussing the differences between these technologies, students learn how these qualities are utilized and applied in web site development.

 

IMDN 3910 Advanced Post Production

In this course, students learn advanced post production techniques such as image stabilization, colour grading as well as audio editing and mixing. They apply these techniques to material that they shot in IMDN 3902 Digital Movie Production, resulting in professional quality work to include on their portfolio.

 

HIST 3902 Critical Issues: Culture, Context and Perception

In this course, students explore philosophical, moral and ethical issues that one might encounter as a designer. Since the introduction of digital technology, design has undergone a radical transformation and grown as an artistic community in size and scope. Design has its own distinct history, critical discourse and theory and is only now beginning to reach maturity. Through research, discussion, presentations as well as studio projects, students investigate and analyze some of the increasingly complex issues that confront designers.

 

ENTR 3906 Preparing for Professional Life

In this course, students learn a range of skills to enable them to present themselves effectively in the professional world of their discipline. They create a toolkit by becoming familiar with the language of business and how businesses work whether their goal is to be an employee or an entrepreneur. Students enhance their presentation skills and build confidence in public speaking. In addition, they investigate a business by analyzing their products, location, marketing strategies, etc, creating a process in which they clarify their career path.

 

Winter 2

 

GRDN 2907 Text, Image and Meaning

In this course, students create typographic and image based artwork by exploring the complex interplay that occurs between text and image. Students examine techniques and methods of combining type and image that illustrate how they can function as a communication device, a visual idiom, or both. In addition, students analyze how text and image alter and transform the meanings of one another when placed in either a supportive or conflicting relationship.

 

IMDN 3901 Mobile Application Development

In this course, students learn skills to design and integrate digital media assets such as audio, graphics and 3D models for use in mobile devices. Through individual and group activities, they explore different types of apps and learn about app development, a rapidly growing international industry. After developing their own app, students are ready to work as a member of a development team, or create and publish their own titles.

 

IMDN 3903 Multi Media: Content and Interactivity

In this course, students will be introduced to concepts of interactivity for the web. Students will study user interaction to create a variety of interactivity projects. As well, students will analyze contemporary digitally created interactive pieces.

 

IMDN 3912 Digital Media Research Project

In this course, students design individual research projects that integrate concepts relating to Audio, Video, Post Production, Visual Effects, 3D Modeling and Animation, Computer Games and advanced Web Technology. In consultation with the instructor, they incorporate leaning from mentors, self-directed research and guided learning to develop projects that are of interest to their personal artistic and commercial career goals. In addition, students engage in presentations, critiques and displays of their work.

 

IMDN 3909 Compositing and Motion Graphics

In this course, students alter reality as they integrate virtual imagery with live motion video in the creation of fantastic visual effects. Through a series of exercises and projects, students learn to combine text, graphic images, photographs, video and 3D elements using industry standard tools and techniques. Once accomplished, students will apply these techniques in a number of forms and formats which are prevalent in movies, television and the web.

 

ENTR 3904 Preparing for Professional Career in Graphic Design and Integrated Media

In this course, students develop professional portfolios - interview and digital - to prepare them for a career in Graphic Design and Integrated Media. They develop a career plan to identify their career goals which informs the direction of their marketing materials. In addition they effectively cost and price jobs and explore potential employment or clients and learn the codes of professional conduct that dictate how these relationships are developed and fostered.

 

AVVA 3908 Designing Bodies

In this course, students create artwork using influences from the traditional and contemporary practices of body adornment/modification. With an aesthetic and anthropological perspective, they research specific Aboriginal practices in body art, such as tattooing, piercing, mehndi (henna), branding and scarification. Students gain a new perspective on this ancient activity, incorporating the ideologies into individual projects as well as communicating their ideas in a clear professional manner.

 

DRAW 3000 Painting in Acrylics

In this course, students learn the fundamental principles of painting through creating images in the medium of acrylic paint. Assignments explore both the historical and contemporary approaches of the painting process. Students have the opportunity to develop an independent body of work which is informed by experimentation and critique, and in addition, is related to a personal area of interest.

 

DRAW 300 Imagery, Sources and Development

In this course, students develop imagery by exploring and refining drawing and painting methods using various mixed media and surface treatments. In so doing, they discover the associative potential between materials and imagery that contributes the constructing of meaning. Students experience traditional and non-traditional approaches to drawing through assignments, visual presentations and gallery visits. A final project encourages students to pursue personally relevant imagery and an individual stylistic approach.

 

DSGN 3916 Book Art Design

In this course, students create hand bound books using various unique tools, materials and processes. Through an exploration of book structures and construction methods, they are introduced simple to complex binding techniques. In addition, students are encouraged to explore the aesthetic qualities of the book through 2D and 3D embellishment techniques including printed material, transfer techniques and hand stitched embellishments.

 

Spring 2

 

INST 3902 Senior Practicum

In this course, students engage in a real life experience by participating in a workplace environment in a business or organization. They develop a professional level of conduct as they further their interpersonal workplace skills. In addition, they actively participate in the specialized activities of their practicum.

 

INST 3903 Senior Project

In this course, students produce a significant piece or series that becomes the focal point of their portfolio. They submit a proposal that will determine the form and scope of their final project. This project will require students to integrate their creative abilities, design knowledge, personal aesthetics with technical prowess.

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