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Digital Media

This new 2-year laptop program is where you produce professional-level digital media projects in 6 semesters of study.    


The Digital Media Program is designed to introduce the latest technologies related to audio, film/video production and post production, graphic design, computer gaming and animation while providing a foundation in design concepts. You will design and produce websites, short videos, 3D models and animations and computer games for use on industry standard computers and mobile devices.


With a focus on entrepreneurship, you will be prepared for a professional future in your studio specialty. Through applied research, critical discourse and self-reflection, you will engage in creative problem solving and learn about communications for visual artists, art history, drawing, and 2D/3D design. Assignments create a portfolio that celebrates the power of your imagination. 

 
To be admitted to this program you are required to have:

• A portfolio and a postsecondary certificate or diploma in a related field or equivalent experience.

Mature students with previous experience and/or post-secondary education should contact the coordinating instructor prior to submitting an application.


Click here for more information on how to apply. 

You will be working with celebrated instructors in fully-equipped studios, Apple computer labs and classrooms. Coming here, you will learn first-hand why Fredericton is a Cultural Capital of Canada. The galleries, boutiques, universities and many cafés make the college’s downtown location an inspiring and supportive learning environment and an ideal place to obtain an education in the visual arts.

For information on the Digital Media Diploma Program contact Coordinating Instructor Alan Edwards at 506 453 7162 or alan.edwards@gnb.ca. If you are looking for more information on application procedures, other program options, continuing education evening classes or scheduling a tour, please see contact details below.

Click here for more information on this program or to enjoy an on-site tour of our facility. 

Areas of Study
• Digital Audio
• Digital Video
• 3D Modeling and Animation
• Post Production
• Web Design and Programming
• Game Development
• Media History
• Promotion and Marketing
• Portfolio Development

Career Possibilities
You will be prepared for employment as a web designer, editor, compositor, 3D modeler, and game developer or self-employed as a freelance designer.

Targeted Job (including NOC codes)
• Graphic Arts Technicians (5223)
• Audio and Video Recording Technicians (5225)
• Other Technical and Co-ordinating Occupations in Motion Pictures, Broadcasting and the Performing Arts (5226)
• Support Occupations in Motion Pictures, Broadcasting and the Performing Arts (5227)
National Occupational Classification (NOC)

Articulation Agreements
Graduates receive two full years credit towards a Bachelor of Applied Arts (BAA) at the University of New Brunswick. Click here for more information. 

Diploma - Digital Media Course Descriptions

Fall 1

Digital Imaging for Graphic Design 

In this course, students create artwork by investigating the basic tools and techniques used in creating pixel-based imagery. They learn to acquire and create digital imagery on their own through the use of digitizing devices such as cameras and scanners. In addition, they learn to control the technical aspects of the digital image by formatting images for various purposes and media destinations while exploring the creative possibilities that pixel based imagery provides.


Digital Illustration for Graphic Design

In this course, students create imaginative illustrations with the basic tools and techniques used in creating vector based digital imagery. Emphasis is on controlling line quality as well as the tonal, colour and textural characteristics of graphic objects. In addition, they explore the context and purpose of the illustrative work by combining images with text based elements and adjusting the physical form.


Design for the Moving Image
In this course, students learn the technologies and techniques to add elements of time and motion to their work while concentrating on issues relating to the interrelationships established over time. They learn to operate lens media technologies that capture time based imagery and to apply the principles and elements of design in their viewfinder based compositional studies.

Website Fundamentals

In this course, students learn the fundamental concepts of web site construction and design such as Hyper Text Markup Language (HTML) and Cascading Style Sheets (CSS). They properly format and process imagery as they explore the integration of imagery into their web designs. Students are also introduced to the web design planning process as the sites they build become more complex.


Audio Production from the Narrative

In this course, students are introduced to the basic concepts of telling stories and/or conveying messages using a range of audio technology. They create original music and soundscapes using layers of recorded audio clips. In addition, students write and produce an audio presentation that utilizes sound effects, over dubs and multi tracking techniques.


Communication for Visual Artists

In this course, students tap into the world of social media, in the form of blogging, to initiate their critical opinions and professional communications. They create an online archive of professional documents including digital images of their work, biological information and artist statements. Students write responses to topics pertinent their practice communicating their ideas about visual art. In addition, they learn the steps to apply for a relevant scholarship.



In Fall 1, students choose one of the following electives:

Directions in Drawing: Traditional and Contemporary

In this course, students expand their observational abilities and drawing skills. Initially, they engage with traditional principles of spatial and compositional organization, and then explore a variety of material-based approaches to expressive drawing. In addition, students explore new directions and interpretations by examining work of significant contemporary artists through guided self-directed projects that align with their personal sensibilities.


Life Drawing: Structure and Form

In this course, students enhance their capacity to see, interpret and draw the complex three-dimensional form of the body. They develop their ability to draw the life model with attention to proportions, shape and general anatomy. Students increase facility with essential strategies such as gesture, massing, mapping and sighting as applied to figure drawing. In addition, they address expressive and intentional strategies in depicting the human form.


Watercolour: Exploring Water-based Materials

In this course, students make paintings, largely from observation, using the traditional techniques of watercolour, gouache and inks. They become familiar with the properties of various materials, tools and methods of handling them. In addition, they engage in painting exercises that address issues of colour and formal relationships of visual art with an emphasis on stylistic concerns. Students also experiment with mixed media collage and various other directions.


Approaches to Drawing: Style, Materials and Techniques

In this course, students produce drawings, as a means to communicate relevant concepts, through the application and exploration of various styles, materials and techniques. Basic visual principles are re-examined as abstract concepts capable of conveying information. Assignments focus on composition, expression and the development of personal imagery and reference material for the purpose of communicating ideas.


Winter 1

Introduction to Typography

In this course, students explore type by creating designs that utilize type as both a communicative device and as visual image. Through a series of projects they acquire a fundamental understanding of how to design and construct letters, create designs with type and use type as image. In addition, they examine the history of typography and explore contemporary trends in the world of type and type design.


Post Production

In this course, students study and practice video and movie post-production techniques including sound and picture editing, motion graphics and visual effects. Concepts such as colour grading, compression and working in 3D space are introduced through a series of exercises before the students start to work on their own material.


Multimedia: Time and Motion

In this course, students study basic animation concepts using 2D imagery to create a variety of animation projects. They learn how animation and motion can be used as elements of digital media design by introducing movement, keyframing and tweening within several technologies. As well, students analyze contemporary, digitally created animation.


Web Site Design

In this course, students apply design concepts to their web sites using more advanced CSS (Cascading Style Sheet) constructs to control the layout of their pages. In addition, they include elements such as audio, video and animation in their pages as well as more advanced interactivity.


Creating from the Visual Narrative

In this course, students are introduced to the concepts of video and digital film technology to produce group and individual projects that are delivered on DVD and the web. Beginning with production planning, they work with images they have created and learn to emphasize composition, control light, camera use and editing skills. In addition, students learn the rules and language of working on a professional set.

Media History: From Muybridge to the iPad

In this course, students explore the history of dynamic media and its pivotal role in defining a modern aesthetic, cultural development, and political perspectives. They focus on the people, events and technological developments that have transformed digital media into its current form. Students learn how the first moving images progress to the latest digital technologies to understand the dissemination of digital content and its impact on contemporary society.


3D Digital Design: Shaping Space

In this course, students produce projects that explore both spatial relationships and the broader world of “design” through using computer aided design (CAD) and 3D printing applications. By engaging in lectures and discussions that examine the theories of computer based 3D design, they will learn the tools and concepts, as well as develop a design aesthetic. Students will create a variety of objects, designed for use in their own disciplines, emphasizing peer presentations and critical visual analysis. 

  

Spring 1


Web Site Programming

In this course, students build on the material learned in Web Site Design. Students study advanced Web development and programming using PHP to populate their site with information from databases and in addition to use basic JavaScript to provide advanced functionality. These concepts are used to enhance their own web sites as well as to work with clients in developing advanced sites.


Digital Movie Production

In this course, students study and practice video and movie production techniques including advanced lighting, camera work and visual effects. Workflow, communication and teamwork are emphasized as they work as crew on each other’s shoots to create material for commercial and documentary productions. In addition, students work together to shoot a music video.


Fall 2


Structure and Content: Promote and Package

In this course, students will look at the process of composing with text and image within a two dimensional space while they learn to design the printed materials that are common to most digital media projects. Students will first learn basic software functions that control document form and format, as well as typographic and image control. Students will then learn to apply a set of rules and guidelines that will ensure good layout design and compositional choices. Students will learn to apply a thought process and to apply a set of rules and guidelines that will ensure good and safe layout design choices.


3D Animation Techniques

In this course, students will learn 3D animation techniques using methods such as keyframing and physics based systems. Students will be introduced to a variety of specialized animation software, and they will also learn to prepare animated assets for use in compositing as well as game engines.


Multimedia Content and Interactivity

In this course, students will be introduced to concepts of interactivity for the web. Students will study user interaction to create a variety of interactivity projects. As well, students will analyze contemporary digitally created interactive pieces.


Web Site Mobile Development

In this course, students create individual online portfolios. Through a series of assignments students learn the unique qualities of HTML5, JavaScript, AJAX and other current web technologies. By comparing and discussing the differences between these technologies, students learn how these qualities are utilized and applied in web site development.


Advanced Post Production

In this course, students learn advanced post production techniques such as image stabilization, colour grading as well as audio editing and mixing. They apply these techniques to material that they shot in IMDN 3902 Digital Movie Production, resulting in professional quality work to include on their portfolio.


Critical Issues: Culture, Context and Perception

In this course, students explore philosophical, moral and ethical issues that one might encounter as a designer. Since the introduction of digital technology, design has undergone a radical transformation and grown as an artistic community in size and scope. Design has its own distinct history, critical discourse and theory and is only now beginning to reach maturity. Through research, discussion, presentations as well as studio projects, students investigate and analyze some of the increasingly complex issues that confront designers.


Preparing for the Professional Life

In this course, students learn a range of skills to enable them to present themselves effectively in the professional world of their discipline. They create a toolkit by becoming familiar with the language of business and how businesses work whether their goal is to be an employee or an entrepreneur. Students enhance their presentation skills and build confidence in public speaking. In addition, they investigate a business by analyzing their products, location, marketing strategies, etc, creating a process in which they clarify their career path.

 

Winter 2

Text, Image and Meaning 

In this course, students create typographic and image based artwork by exploring the complex interplay that occurs between text and image. Students examine techniques and methods of combining type and image that illustrate how they can function as a communication device, a visual idiom, or both. In addition, students analyze how text and image alter and transform the meanings of one another when placed in either a supportive or conflicting relationship.    


Mobile Application Development

In this course, students learn the skills to design and integrate various digital media types for use in mobile devices. Through individual and group activities, students will learn about this rapidly growing international industry. As the demand is high for these skills, this course is specifically designed so after successfully completing the course, students can either find a place in the expanding industry or take the entrepreneurial route and publish their own titles.


Multi Media Gaming and Instructional Design

In this course, students design and build games and instructional modules that can be delivered via the web or to an enabled mobile device. Through various assignments students gain a working understanding of Flash, HTML5 and CSS technology. Students are required to utilize their creative abilities by solving conceptual and practical issues inherent in the development of games and Instructional Design (ID).


Digital Media Research Project

In this course, students design individual research projects that integrate concepts relating to digital media. In consultation with the instructor, they incorporate leaning from mentors, self-directed research and guided learning to develop projects that are of interest to their personal career goals. In addition, students engage in presentations and critiques of their projects.


Compositing and Motion Graphics

In this course, students alter reality as they integrate virtual imagery with live motion video in the creation of fantastic visual effects. Through a series of exercises and projects, students learn to combine text, graphic images, photographs, video and 3D elements using industry standard tools and techniques. Once accomplished, students will apply these techniques in a number of forms and formats which are prevalent in movies, television and the web.


Preparing for Careers in Graphic Design and Digital Media

In this course, students develop professional portfolios - interview and digital - to prepare them for a career in Graphic Design and Digital Media. They develop a career plan to identify their career goals which informs the direction of their marketing materials. In addition they effectively cost and price jobs and explore potential employment or clients and learn the codes of professional conduct that dictate how these relationships are developed and fostered.


In Winter 2, students choose one of the following electives:


Creative Design Exploration

In this course, students focus on their creative skills and innovation abilities to produce original designs that are realized into 2D/3D product prototypes. Using multiple models of problem solving strategies, students explore form, function and a variety of materials, to apply new skill sets to their methodologies. Students overcome visual and conceptual challenges by working in interdisciplinary teams interacting live, via Skype, with the design team at Umbra to produce a submission to the Umbra Design Collaborations Program.


3D Digital Design and Production 

In this course, students use sophisticated 3D modeling and texturing techniques building on skills learned in 3D Digital Design: Shaping Space. These skills will be used to prepare and render complex 3D components that could either become intricate printed objects be utilized as elements or models in other courses.


Imagery, Sources and Development

In this course, students develop imagery by exploring and refining drawing and painting methods using various mixed media and surface treatments. In so doing, they discover the associative potential between materials and imagery that contributes the constructing of meaning. Students experience traditional and non-traditional approaches to drawing through assignments, visual presentations and gallery visits. A final project encourages students to pursue personally relevant imagery and an individual stylistic approach.


Designing Bodies

In this course, students create artwork using influences from the traditional and contemporary practices of body adornment/modification. With an aesthetic and anthropological perspective, they research specific Aboriginal practices in body art, such as tattooing, piercing, mehndi (henna), branding and scarification. Students gain a new perspective on this ancient activity, incorporating the ideologies into individual projects as well as communicating their ideas in a clear professional manner.


Painting in Acrylics

In this course, students learn the fundamental principles of painting through creating images in the medium of acrylic paint. Assignments explore both the historical and contemporary approaches of the painting process. Students have the opportunity to develop an independent body of work which is informed by experimentation and critique, and in addition, is related to a personal area of interest.


Spring 2


Students choose either:


Senior Practicum

In this course, students engage in a real life experience by participating in a workplace environment in a business or organization. They develop a professional level of conduct as they further their interpersonal workplace skills. In addition, they actively participate in the specialized activities of their practicum.


Or


Senior Project

In this course, students produce a significant piece or series that becomes the focal point of their portfolio. They submit a proposal that will determine the form and scope of their final project. This project will require students to integrate their creative abilities, design knowledge, personal aesthetics with technical prowess.

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